How airline prices get made
So how do airlines set prices on one-stop journeys, and why is so difficult? The first of a 3-part series to explain the mystery.
Longtail is an airline-industry first. An intelligent, autonomous pricing platform that increases your revenue by growing your network footprint. It makes more journeys available at the right price for every customer search. Better still, it’s fully dynamic, staying up to date with the one billion price updates and the 150,000 schedule changes that the airline industry makes every day – so you’re never out of step. All of this with no day-to-day human intervention.
Longtail starts by applying its intelligence to vast amounts of schedule, price and consumer demand data to build a universe of every journey in the world that an airline could participate in, be they direct, one-stop or even two-stop itineraries. Its unique ranking algorithms compare these routings against competitor offers and create complete dedicated fare structures for all seasons, classes and products.
The Longtail platform can easily file all of these fares instantly, and then check these routings again every day, adjusting fares automatically for competitor activity.
Longtail starts by applying its intelligence to vast amounts of schedule, price and consumer demand data to build a universe of every journey in the world that an airline could participate in, be they direct, one-stop or even two-stop itineraries. Its unique ranking algorithms compare these routings against competitor offers and create complete fare structures for all seasons, classes and products.
The Longtail platform can easily file all of these fares instantly, and then check these routings again every day, adjusting fares automatically for competitor activity.
Opens up new revenue streams by continuously scouting online and offline network fits.
No integration with your IT stack is needed, Longtail is a completely autonomous platform.
Deep domain knowledge allows us to build solutions for problems that we have experienced ourselves.
We believe in travel’s superpower to open minds and break paradigms. So, we’re passionate about unlocking data with the power of technology to help the airline industry serve up a lifetime of travel.
We do this by bringing together deep and wide experience in all airline commercial teams coupled with the very best of Silicon Valley technology development.
We believe in travel’s superpower to open minds and break paradigms. So, we’re passionate about unlocking data with the power of AI technology to help the airline industry serve up a lifetime of travel.
We do this by bringing together deep and wide experience in all airline commercial teams coupled with the very best of Silicon Valley technology development.
So how do airlines set prices on one-stop journeys, and why is so difficult? The first of a 3-part series to explain the mystery.
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